Selly co-founded Banoo, an Internet of Things water-quality technology to fish farmers, in 2020 while a student on Imperial College Business School’s MSc Innovation, Entrepreneurship and Management course.
In June 2022, the startup won the top prize of £15,000 on Imperial Enterprise Lab’s WE Innovate women’s entrepreneurship programme.
Since winning WE Innovate, Selly has relocated to Indonesia to grow and implement Banoo which is already successfully impacting the work of fishing communities.
Selly has forged valuable partnerships and was visited by the Indonesian representative for the United Nations. Selly was invited to attend the launch of the AIS Business Acceleration in Jakarta and has secured placed on numerous accelerators including WINNER by USAID, Blue Finance Accelerator by UNDP and Instellar Indonesia.
