WE Innovate

Are you in a team led by women? Are you a woman leading a team? The WE Innovate programme champions women entrepreneurs – whether you’re already up and running or have just had that first lightbulb moment. We can help you smash your goals and that glass ceiling!

Applications for the 2022 cohort are now closed.

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What is WE Innovate?

We think great things can only happen when everyone has a seat at the table. So 7 years ago, we created WE Innovate. A pre-accelerator programme, with one main goal – to increase the number of women in leadership positions, running startups and raising funding.

WE Innovate runs from January to July and has everything you need to turn your business idea into a fully-fledged startup. You’ll take workshops, get 1-1 business coaching, grow your industry networks and if you go all the way, take part in our final showcase where there’s a £30K cash prize up for grabs!

Most events, networking and coaching will take place online with a mixture of face to face activity.

We start with 25 teams that we’ll whittle down to a final 5 over the course of 3 phases:


  • Teaching workshops – This is our training phase and runs from February to March. We cover everything you need to learn about developing a business idea including customer discovery, prototyping and the all-important fundraising.
  • Coaching and Networking – If you’re ready to take your idea further, we’ve got 10 spots in the April – May phase that you can apply for. If you’re successful, you’ll take part in pitching events, mentoring and coaching, as well as 1-1 pitch training to get you match fit for the final pitching phase!
  • The Final – 5 teams will prepare for pitch battle to win funding at the WE Innovate Final with some dedicated support from us! Now’s the time for team leads to show up and soak up every last bit of guidance and inspiration before pitching for the big prize in June!

The Prizes

Grand Final Prizes

A share of £30K prize fund
Lauren Dennis in Memoriam Award
Tailored mentoring package for one team

Learning outcomes

By the end of this programme you’ll have learnt how to:
Use a business model canvas to plan your startup
Understand the needs of your customer
Pitch with confidence
Spot the best funding opportunities.
Build a successful team, culture and business
Recognise the key concepts to commercialise a business idea
Outline the key definition and concepts of prototyping
Create a compelling pitch deck
Network and build connections with peers, investors and industry experts

Entry requirements

  1. Your team lead or co-lead must identify as a woman (the rest of your team can include men)
  2. Your team lead must be a current undergraduate and post-graduate student at Imperial College London OR must’ve graduated within the last three years (since October 2018). Post-docs are not eligible for this programme. 
  3. If you’ve previously been accepted and have subsequently participated in the WE Innovate or Althea-Imperial Programme Alumni you won’t be able to apply again as a team lead. Please note that if you’ve previously applied but not been successful, you can apply again.
  4. WE Innovate alumni who join or support teams participating in this year’s programme will not be permitted to join masterclasses or pitch at the WE Innovate Final should their team be selected as a finalist.

Key dates


W/C 24 January 2022

Welcome Launch – An introduction to the programme & key concepts.
Coaching – Book 45-minute slot for theKTH Innovation Readiness Entry Coaching  
Enterprise Lab Check-in
  book a 20-minute slot in advance.


W/C 31 January 2022 

Masterclass – Customer discovery.
Business Coaching – you’ll need to book your 45-minute slot in advance.



W/C 7 February: Customer Discovery Week

No workshops or business coaching sessions this week.


W/C 14 February 2022 

Masterclass – Introduction to Prototyping.
Business Coaching – you’ll need to book your 45-minute slot in advance.
Coaching –  book a 30-minute slot with the Advanced Hackspace.



W/C 21 February 2022 

Masterclass: Pitch Design.
Business Coaching Cont. – you’ll need to book your 45-minute slot in advance.
Coaching Cont. –  book a 30-minute slot with the Advanced Hackspace.  


W/C 28 March 2022 

Enterprise Lab Check-in  book a 20-minute slot in advance.
No workshops will take place this week.


W/C 7 March 2022

Masterclass: Pitch Performance 

9 March: Applications open for semi-finals. 


W/C 14 March 2022

Business Coaching Cont. – you’ll need to book your 45-minute slot in advance.


W/C 21 March 2022

Masterclass – Leadership


W/C 28 March 2022

Masterclass – Investment

1 April: Deadline for semi-finalist applications 
8 April: Announcement of semi-finalist teams 

April - May

 – Pitch Session with investors and industry panel. 

– IP Learn & Lunch. 

– 1:1 business coaching, peer mentoring and expert support.  


W/C 20 June 2022 – The WE Innovate Grand Final 


W/C 4 July 2022

Coaching – KTH Innovation Readiness Exit Coaching 


Can I talk to someone about my application?

Yes, we have special Idea Surgery slots specifically for you to talk to us about your application. Book here.

Can I submit several projects?

Yes! As long as you’ve done the required research on them all (see our Entry Requirements 👆) you can submit several ideas.

When can I expect a reply regarding my application?

We aim to notify all applicants of their status by Monday 20 December 2021. 

I’ve submitted my application, but haven't received a confirmation email. Should I have?
No. We don’t want to clutter up your inbox, so we don’t send confirmation emails. You’ll have seen a ‘Thank you’ message pop up when you submitted your application and that’s it! No further action needed.
What are the Terms and Conditions?

You can find the programme Terms and Conditions here.

Meet the Alumni

SURU Together
SURU Together

SURU Together have developed People Supported Intelligence (PSi), an online platform for civic organisations to engage their whole community in deliberative participatory decision-making.


TOMMY is a non-invasive, affordable device for the continuous monitoring of glucose to improve the management of diabetes.


Hippocampus is an immersive virtual reality solution for those who need help with their long-term memory.


Cadget is revolutionising the healing process with a cast technology that is light, breathable and washable.


“Being part of WE Innovate has been an amazing experience. Every week, I looked forward to attending WE Innovate as I know I will see friendly faces, both students and staff, as well as learn an invaluable skill that I have never been taught in my academic training.”
Alexa Segal, Founder of Queeries

How to apply

Applications for the 2022 cohort are now closed.

If you have an idea you’d like to develop you can get tailored advice from one of the team through booking an Idea Surgery.

Meet the 2021 Cohort

Want to find out the incredible teams that were on last year’s WE Innovate cohort? 

WE Innovate cohort