Born to do it:
How Peachies transformed the disposable nappy
Setting new industry standards and making parents' lives easier
Born of a much-needed change to disposable nappy design
Endless commoditisation means that the relentless demands of nappy changing have long been overlooked and nappy design has fallen behind. Frequent changing disrupts sleep for baby and parent. Materials often cause skin irritation, adding to the already heavy ‘invisible load’ of parenthood.
Founders Morgan Mixon and Rima Suppan’s serendipitously met during Orientation Week at Imperial College. Inspired by their own mothers – working women who juggled family and career, they wanted to find a way to support parents and carers.
The Peachies Solution – where premium design could alleviate these burdens. The team meticulously engineered a nappy excelling in absorbency and comfort.
Superior liquid capacity means fewer leaks and extended wear, translating to more uninterrupted sleep for both babies and parents. With an emphasis on gentle, high-quality materials, they ensure optimal comfort and protection, keeping delicate skin smooth and irritation-free.
The Peachies effect
for maximum absorption compared to their main competitors
in CO2 emissions forecasted to be saved for every 1,000 babies that wear Peachies products
Meet the Peachies Team
Co-Founders Morgan Mixon & Rima Suppan
Dedicated support from Imperial
Access to accelerator programmes, dedicated advice and the energy of Imperial’s Enterprise community gave Peachies an environment to be bold and explore if a gut-instinct idea could be turned into a revenue-generating venture
Developing a strategy for growth was crucial to Peachies’ success. Having access to our mentoring scheme made sure they had the right guidance.
WE Innovate
Following their success in VCC, Morgan and Rima were perfectly placed to enter WEInnovate and progress further.
Venture Catalyst Challenge
Peachies took part in the 2021 Venture Catalyst Challenge Creative and Consumer track, which proved to be the first real validation of their idea.
The future
New products, a bigger team and more growth!
In June 2025, Peachies raised £2.1 million in investment to accelerate UK growth, launch new products, grow their team, and enter the European market.
Now a Certified B Corporation and a fundraiser for Save the Children, Peachies is a business built on purpose – putting people and the planet first.
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