This session introduces founders and innovators to the Go-to-Market (GTM) strategy as the bridge between product validation and successful market launch. Participants will explore how to identify their ideal customers, align their value proposition and messaging, select appropriate channels, and prepare a structured GTM plan that responds to real market needs rather than assumptions.
What the session will cover (key themes):
- What a Go-to-Market strategy is (and is not), and why it matters beyond launch
- Core GTM components: target customer, value proposition, messaging, and channels
- Common GTM strategies and when to use them, exploring use cases
- Understanding channels, funnels, and early implementation choices
- Measuring GTM effectiveness through key metrics and feedback loops
This session is best suited for:
- Aspiring founders and entrepreneurially minded students exploring market entry
- Early-stage founders at the idea, pre-launch, or early-launch stage
- Innovators working on validation and preparing for their first market entry, who would like to revisit GTM fundamentals to validate their strategies
It is designed to be accessible for beginners, while still offering a useful structure for founders refining their approach.