How To Masterclass: How to Find Your First Customers

Tuesday 23 January 2024, 15:00 - 16:30
Learn how to identify your first customers and how to talk to them in order to get the answers you need.

Every startup faces the challenge of acquiring its first set of customers. Where do you start?

In this interactive workshop we’ll cover how to identify your first customers, and how to obtain the information you need to take your startup forward.

Dive into different customer discovery techniques, pitfalls to avoid, and explore channels and sources to get that initial traction. We’ll also introduce a couple of basic experiments you can run with your customers in order to test the assumptions you’ve made about your idea. 

This session is targeted at early-stage student and alumni founders aiming to attract their first target customers. 



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