How To: Build a Brand

Today’s brands have nowhere to hide; how is your brand’s story being told? In a world where consumer interactions shape perception, the challenge is authenticity in an era demanding transparency. It’s about how your brand’s story is told. With nowhere to hide, how does your brand stand in the spotlight of truth? Join us for a masterclass in building a brand, led by the Creative Director and Founder of For Different.

Who is this masterclass for?

Any Imperial founder(s) who is looking to build and develop their venture brand.

About the speaker

Lee is a graphic designer that builds businesses. Working at agencies on brands such as Team GB, adidas, TUI, Visa, and P&G led him to venture building and Blenheim Chalcot. For over seven years he supported their portfolio, leaving in 2019 as Chief Design Officer to launch For Different. For Different unites creativity with commercial insight to craft brands and experiences with heart and ambition. Our collective of designers, strategists, and artists craft future-ready designs that not only stand out but resonate deeply. Forever curious, we find what’s different, harness it and celebrate it.

Location

SHER 323 Lecture Theatre

Level 3 Sherfield Building

South Kensington Campus

Imperial College London

Exhibition Rd

SW7 2BB

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