How To: Talk To Your Customers

Thursday 16 October | 12pm - 1:30pm
Join us for an online workshop where you can learn how to identify and talk to your customers.
When starting a business, it can be tricky to determine whether your idea is a ‘good idea’. Many startups begin to answer this question with a process called customer discovery.

 

Join us online for an interactive workshop where we’ll cover how to identify your first customers and engage with them in order to get the answers you need to take your business idea forward.

We’ll explore common pitfalls of customer discovery and how to avoid them. We’ll also demonstrate a couple of basic experiments you can run with your customers in order to test the assumptions you have about your idea.

 

Who is this masterclass for?

This masterclass is for early-stage student, alumni and ECR founders who want to identify who they need to target and suitable strategies to employ in customer discovery.

 

About the speaker

Nana Parry is a serial business builder and over the last 10 years has used his expertise in customer insights to build new businesses. He is the co-founder of Cluso, a voice survey platform allowing organisations to create, distribute and analyse voice surveys from customers and the general public in over 35 languages.

He is also the founder of Tectonic, a customer research and insights firm he exited at the end of the last year after helping over 120 companies understand their customers in extreme detail. He regularly delivers practical workshops on how to better understand your customers and has done so at institutions such as Imperial College London, UCL, London Business School and Capital Enterprise.

 

Location

This masterclass will take place online. A link to the online masterclass will be emailed to registered participants before the masterclass takes place.

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