Pluvo is a new form of street furniture which provides a cost-neutral solution to urban air pollution. Pluvo uses processes inspired by rain to filter out dangerous pollutants and pays for itself by creating a stunning new advertising medium.
The team met on the Innovation Design Engineering double masters course at Imperial and the Royal College of Art. The idea originated from a second-year project that the team worked on and entered into the Venture catalyst Challenge.
Claudia said, “the VCC challenge and support received from the Enterprise Lab has been invaluable in taking Pluvo forward. A big part of Pluvo is not just the technology but the business model innovation, and the mentors really helped us articulate and test this. It’s easy to forget that without a solid business plan to help put something into the real world, an idea is just an idea.”
Less than a year after taking part in VCC, Pluvo have already brought two new team members on and are currently raising investment. The team describe their other successes to date as: Being featured in the Evening Standard, as a result of VCC, which introduced our idea to a much wider audience and led to people getting in touch from all around the world; presenting Pluvo at the World Economic Forum in China representing Imperial; and winning a Braun Prize for Pluvo.
Claudia’s advice to anyone starting a business would be, “work ‘smart’ and don’t be afraid to ask for advice, there’s lots of people who want to help at Imperial.”