Venture Science Series: Business Strategy for Beginners

Thursday 27th January, 2pm - 4:30pm
Learn from Jason Mellad the best practices for building a successful business strategy, how to build a business around a concept or technology, and how to identified customer problems.

Join the PFDC and Imperial Enterprise Lab for a series of interactive workshops and talks that will broaden your skillset and give you exposure to the industry. The series will introduce early career researchers (postdocs and PhDs) to the building blocks of developing an idea or technology for commercial environments, covering ideation, testing an idea, business strategy, building a team, and more*. During this series, you will also develop transferable skills to manage your entrepreneurial journey and succeed.

Key areas

• Think Like an Entrepreneur – Wed 10th Nov 2.00-4.00pm (Online)

• Are We There Yet? An Introduction to Commercial Readiness – Fri 19th Nov 2.00pm-4.00pm (Online) – register here

• Product Market Fit & Testing Your Idea – Thurs 2nd Dec 1.00pm-2.30pm (Online) – register here

• Entrepreneurial Finance – Wed 15th Dec 2.00pm-3.30pm (Online) – register here

• Building the Team – Thurs 13th Jan 2.00pm-4.00pm (Online) – register here

• Business Strategy for Beginners – Thurs 27th Jan 2.00pm-3.30pm (Face-to-face with online streaming) – register here

*Please note IP knowledge, strategy and development will not be covered by the series as this is covered in the course How Intellectual Property Rights Can Impact Your Research. You can also watch the Imperial IP strategy video here and a talk about IP and IP law here.

Postdocs or PhDs who attend the series as a whole course and will be given a certificate at the end, however you are invited to attend only the sessions you feel more appropriate for you. If you are considering participating in Techcelerate or MedTech SuperConnector we strongly encourage you to register for a few of the sessions.

You do not need to have a business idea or technology to commercialise to attend these sessions. They are purely based on developing skills and knowledge. 

Business Strategy for Beginners

You know about some of the things you need to do to get a venture off the ground, but it doesn’t seem to join together and you’re not sure where to start. There are so many elements to think about and you are feeling a bit lost. Does that sound familiar?

Jason Mellad is CEO and Co-founder of Start Codon and has expertise in early stage start-ups, innovation management and patent law. Come and join Jason for a session on the best practices for building a successful business strategy, how to build a business around a concept or technology, and how to identify customer problems.


Imperial College of Science, Technology and Medicine (the “College” or “Imperial”) is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use personal information about you during and after your relationship with us, in accordance with the applicable data protection legislation and the College’s Data Protection Policy.

Please find the Imperial College London – Enterprise Division Privacy Notice here.

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