About this event
So, you’ve done the ‘hard work’ and come-up with a brilliant idea all you need to do now is raise investment and execute, right… what could possibly go wrong!?
EVERYTHING! In this super practical, 60-minute session we will look at the importance of testing early-stage ideas to reduce market risk (i.e. believing in and building something that nobody wants) and go over the basics of what to test and how to test your own ideas in a low cost, hands-on way, including:
• Mapping critical assumptions
• Turning assumptions into hypotheses
• Finding YODA (Your Own Data)
• The importance of signal strength
This masterclass will give you a grounding in Lean Startup basics and the confidence to get out of the building and test your own ideas in the real-world. You can also book an Idea Surgery at the end of each session with a member of the E-Lab team to talk through your assumptions and testing methodology.
Who is this for?
Any student or postdoc who has an idea they think would make a compelling commercial venture and who wants to understand how to test the critical assumptions underpinning their vision and generate real-world evidence to validate and support their case.
This event will be held virtually on Zoom. Meeting details will be sent in your confirmation email when you book a ticket.
This activity will support your progress towards the Imperial Award.
About the speaker
These sessions will be led by Ben Mumby-Croft, Director of Imperial Enterprise Lab. Ben is Director of Entrepreneurship at Imperial College London and a passionate advocate of “hypothesis-driven experiential learning”, which is a fancy way of saying: “rolling your sleeves up and testing ideas in the real world.”
Privacy and security
Imperial College of Science, Technology and Medicine (the “College” or “Imperial”) is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use personal information about you during and after your relationship with us, in accordance with the applicable data protection legislation and the College’s Data Protection Policy.
Please find the Imperial College London – Enterprise Division Privacy Notice here.