How To Test Your Idea

Wednesday 19 July, 1.00pm – 2.00pm
Learn how to test your ideas and minimise risk and uncertainty.

About this event

So, you’ve done the ‘hard work’ and come-up with a brilliant idea all you need to do now is raise investment and execute, right… what could possibly go wrong!?


EVERYTHING! In this super practical, 60-minute session we will look at the importance of testing early-stage ideas to reduce market risk (i.e. believing in and building something that nobody wants) and go over the basics of what to test and how to test your own ideas in a low cost, hands-on way, including:

• Mapping critical assumptions

• Turning assumptions into hypotheses

• Finding YODA (Your Own Data)

• The importance of signal strength

This masterclass will give you a grounding in Lean Startup basics and the confidence to get out of the building and test your own ideas in the real-world. You can also book an Idea Surgery at the end of each session with a member of the E-Lab team to talk through your assumptions and testing methodology.

Who is this for?

Any student or postdoc who has an idea they think would make a compelling commercial venture and who wants to understand how to test the critical assumptions underpinning their vision and generate real-world evidence to validate and support their case.

This event will be held virtually on Zoom. Meeting details will be sent in your confirmation email when you book a ticket.

This activity will support your progress towards the Imperial Award.

About the speaker

These sessions will be led by Ben Mumby-Croft, Director of Imperial Enterprise Lab. Ben is Director of Entrepreneurship at Imperial College London and a passionate advocate of “hypothesis-driven experiential learning”, which is a fancy way of saying: “rolling your sleeves up and testing ideas in the real world.”

Privacy and security

Imperial College of Science, Technology and Medicine (the “College” or “Imperial”) is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use personal information about you during and after your relationship with us, in accordance with the applicable data protection legislation and the College’s Data Protection Policy.

Please find the Imperial College London – Enterprise Division Privacy Notice here.

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Join our community, meet co-founders and grow your entrepreneurial network!

Our monthly social bringing together students and postdocs from every corner of Imperial College London.

Stay productive and focused while working on your business idea. Make the E-Lab your office and creative space.

Use your creativity and critical thinking to solve a challenge set by us. Win prizes for the best idea and best pitch!


Speak to someone about your idea and learn the skills you need to test it in the real world


Fast-track your idea on one of our cohort-based entrepreneurship programmes

Imperial’s flagship entrepreneurship programme for students and postdocs with an annual prize fund of £100K.

The UK’s leading university programme championing women-led startup teams with an annual £30K prize fund.

A 12 week programme for students looking to give their business idea a big developmental push over the summer months.

More available programmes


Get expert support and advice to turn your idea into a successful commercial venture


We’re passionate about inspiring the next generation of innovators and entrepreneurs


Got a question, need some advice or just need directions to the best basement on campus? Get in touch!

Find us

Imperial College London
Level 0, Sherfield Building
(Access next to Great Hall)
South Kensington Campus
Exhibition Road
London SW7 2AZ