Startup Pitching Masterclass

Thursday 25 November, 6pm – 8pm
Learn how to bring your idea to life with words and pictures that connect with your target audience.
Startup Masterclasses graphic

About this event

So you’ve got a cool idea for a new startup, there’s just one challenge: you need to get the idea out of your head and bring it to life with words and pictures that connect with your target audience – be it potential co-founders and team mates, early adopters and beach head customers or – most commonly – potential funders and investors.


In these super practical, spirit-first 60-minute sessions we will go over the key ingredients of what makes a successful pitch:

  • Structure and narrative
  • Use of language
  • Slide design
  • Stagecraft
  • Practice

This will give you a grounding in the basics and get you started crafting your own pitch decks.

There will also be an opportunity to practice every session via an open mic spot where you can get honest feedback and advice from the tutor and attendees.

Who is this for?

Regardless of whether you’re a complete pitch newbie or an experienced demo day pitch-master these interactive sessions will provide helpful tips, pointers and feedback for everyone. When it comes to pitching there is no magic formula or template that works for everyone – though lots of books and experts will tell you otherwise – what matters most is your commitment to learning the basic notes and iterating until you find the right formula what works for you.

This event will be held virtually on Zoom. Meeting details will be sent in your confirmation email when you book a ticket.

This activity will support your progress towards the Imperial Award.

About the speaker

These sessions will be led by Ben Mumby-Croft, Director of Imperial Enterprise Lab. Ben is a visual marketing and branding expert by background and expert entrepreneurship educator with over 15-years experience helping first time founders to launch their ideas and get their message across. In that time he has seen LOTS of pitches and is the Lab’s go-to, self-professed resident pitch nerd.

Privacy and security

Imperial College of Science, Technology and Medicine (the “College” or “Imperial”) is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use personal information about you during and after your relationship with us, in accordance with the applicable data protection legislation and the College’s Data Protection Policy.

Please find the Imperial College London – Enterprise Division Privacy Notice here.

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