Startup Pitching Masterclass

Thursday 25 November, 6pm – 8pm
Learn how to bring your idea to life with words and pictures that connect with your target audience.
Startup Masterclasses graphic

About this event

So you’ve got a cool idea for a new startup, there’s just one challenge: you need to get the idea out of your head and bring it to life with words and pictures that connect with your target audience – be it potential co-founders and team mates, early adopters and beach head customers or – most commonly – potential funders and investors.


In these super practical, spirit-first 60-minute sessions we will go over the key ingredients of what makes a successful pitch:

  • Structure and narrative
  • Use of language
  • Slide design
  • Stagecraft
  • Practice

This will give you a grounding in the basics and get you started crafting your own pitch decks.

There will also be an opportunity to practice every session via an open mic spot where you can get honest feedback and advice from the tutor and attendees.

Who is this for?

Regardless of whether you’re a complete pitch newbie or an experienced demo day pitch-master these interactive sessions will provide helpful tips, pointers and feedback for everyone. When it comes to pitching there is no magic formula or template that works for everyone – though lots of books and experts will tell you otherwise – what matters most is your commitment to learning the basic notes and iterating until you find the right formula what works for you.

This event will be held virtually on Zoom. Meeting details will be sent in your confirmation email when you book a ticket.

This activity will support your progress towards the Imperial Award.

About the speaker

These sessions will be led by Ben Mumby-Croft, Director of Imperial Enterprise Lab. Ben is a visual marketing and branding expert by background and expert entrepreneurship educator with over 15-years experience helping first time founders to launch their ideas and get their message across. In that time he has seen LOTS of pitches and is the Lab’s go-to, self-professed resident pitch nerd.

Privacy and security

Imperial College of Science, Technology and Medicine (the “College” or “Imperial”) is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use personal information about you during and after your relationship with us, in accordance with the applicable data protection legislation and the College’s Data Protection Policy.

Please find the Imperial College London – Enterprise Division Privacy Notice here.

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Join our community, meet co-founders and grow your entrepreneurial network!

Our monthly social bringing together students and postdocs from every corner of Imperial College London.

Stay productive and focused while working on your business idea. Make the E-Lab your office and creative space.

Use your creativity and critical thinking to solve a challenge set by us. Win prizes for the best idea and best pitch!


Speak to someone about your idea and learn the skills you need to test it in the real world


Fast-track your idea on one of our cohort-based entrepreneurship programmes

Imperial’s flagship entrepreneurship programme for students and postdocs with an annual prize fund of £100K.

The UK’s leading university programme championing women-led startup teams with an annual £30K prize fund.

A 12 week programme for students looking to give their business idea a big developmental push over the summer months.

More available programmes


Get expert support and advice to turn your idea into a successful commercial venture


We’re passionate about inspiring the next generation of innovators and entrepreneurs


Got a question, need some advice or just need directions to the best basement on campus? Get in touch!

Find us

Imperial College London
Level 0, Sherfield Building
(Access next to Great Hall)
South Kensington Campus
Exhibition Road
London SW7 2AZ