Startup Masterclasses

Learn the fundamentals of starting a business from experts in the field. Whether you’re looking to perfect your pitch or make sure your idea is financially viable we have the masterclass for you. 

Did you know you can also use your attendance to Startup Pitching Masterclasses as part of your Imperial Award submission? Learn more about the award here.

Pitching Masterclass

Boost your pitching know-how with our expert talks.

So you’ve got a cool idea for a new startup, there’s just one challenge: you need to get the idea out of your head and bring it to life with words and pictures that connect with your target audience – be it potential co-founders and team mates, early adopters and beach head customers or – most commonly – potential funders and investors.

In these super practical, spirit-first 60-minute sessions we will go over the key ingredients of what makes a successful pitch:

  • Structure and narrative
  • Use of language
  • Slide design
  • Stagecraft
  • Practice

This will give you a grounding in the basics and get you started crafting your own pitch decks.

There will also be an opportunity to practice every session via an open mic spot where you can get honest feedback and advice from the tutor and attendees.

Who is this for?

Regardless of whether you’re a complete pitch newbie or an experienced demo day pitch-master these interactive sessions will provide helpful tips, pointers and feedback for everyone. When it comes to pitching there is no magic formula or template that works for everyone – though lots of books and experts will tell you otherwise – what matters most is your commitment to learning the basic notes and iterating until you find the right formula what works for you.

We’ll be bringing all our Startup Pitching Masterclasses to you via Zoom for now. If you have any questions, please email Amy: 

Financial Modelling Masterclass

Learn fundamentals of how you can assess you idea’s potential to become a business.

When looking at a new business idea, there are two big questions to answer: 1. does the customer really want this and 2. could it actually be a sustainable business? In other words, do the numbers add up?

While there are lot of tools you can access to help you understand how to validate your idea and get a sense of whether the world needs what you’ve got to offer, it’s very difficult to navigate the former question. Especially if you’re starting up for the first time.

In this 90-minute session, we will go over the fundamentals of how you can assess your idea’s potential to become a viable business. It doesn’t have to be about becoming a billion dollar unicorn, but you have to understand how you will sustain your operation – where will the money come from, what do you need and, ultimately, will you make more than you need to spend?

Financial modelling for startups is more of an art than a science so don’t expect to go away from this session with all the answers. Instead, we will cover is the logic behind the process of assessing your idea’s financial potential.

Startup finance is also quite different from corporate finance, so whether you’ve got some experience with finance or not, if you’re not sure how to quantify the business case for a new idea then this one’s for you.

Plus, you will get a template you can use after the session to build up your own business case/ financial forecast.

Who is this for?

Anyone who wants to gain or sharpen up startup financial modelling skills. Even if you’re just starting out and having initial conversations with potential customers to understand the scope of the problem you’re trying to solve, it’s never too early to start thinking about the numbers behind your idea.

About the speaker

These sessions will be led by Lisa Makarova. Lisa has successfully raised capital and helped other founders succeed through her venture – ZebraFarm, a startup skills platform. She is also a coach and guest lecturer at Imperial and the Royal College of Art, and has helped many founders create a winning pitch by putting story-telling at the heart of their bids.

What’s on

Upcoming Startup Masterclass events

Startup Financial Modelling Masterclass
Startup Financial Modelling Masterclass

Event dateDecember 8, 2021

Learn the fundamentals on how to assess you idea’s potential to become a business. Sign up

Startup Pitching Masterclass
Startup Pitching Masterclass

Event dateDecember 10, 2021

Learn how to bring your idea to life with words and pictures that connect with your target audience. Sign up