UKTV Ventures has invested £1 million of airtime into ClickMechanic in exchange for equity in the online marketplace.
Online car repair marketplace ClickMechanic.com has received investment from UKTV using its multi-million pound investment fund, UKTV Ventures. The online startup has secured £1m worth of commercial airtime across the broadcaster’s network of channels.
UKTV reaches over 33 million viewers every month* and ClickMechanic’s debut TV campaign will run exclusively on UKTV channels Dave, Gold, W, Drama, Alibi, Eden and Yesterday from today, and for several months throughout 2020.
Launched in 2012 by Andrew Jervis and Felix Kenton, ClickMechanic is transforming the car repair space with its innovative technology. The product enables customers to get a fixed price industry standard quote in a matter of seconds and book in with a vetted mechanic who comes to the consumer. You can read more about the team and their entrepreneurial journey here.
The UKTV Ventures fund offers high-growth startups an opportunity to advertise on TV for the first time and therefore accelerate their business growth. Sheena Amin, director of UKTV Ventures said: “ClickMechanic is the perfect startup to benefit from our innovative fund and we’re excited to launch its first ever TV ad. This online marketplace is solving a real customer pain point when it comes to finding and booking a car mechanic and there is a compelling and substantial growth opportunity to go after in taking this market online. With all the engaging motoring programmes that Dave has to offer, we see a strong fit with ClickMechanic’s target customer base and expect to drive considerable growth and new customer acquisition for the business via the impressive power of TV.”
Andrew Jervis, CEO of ClickMechanic said: “We’re excited for this fantastic opportunity to reach millions of new consumers. To be partnering with and having one of the UK’s biggest multi-channel broadcasters as an investor will enable us to ramp up our growth efforts and bring our service to a mass market. We’ve already had success building a product that customers and mechanics love and we hope they enjoy our new ad too.”
ClickMechanic’s debut ad has been designed and created by Happy Hour. It showcases the convenience of ClickMechanic’s services and how their mobile mechanics can get you back on the road quickly and efficiently.
Nicola Tyler, Managing Partner at Happy Hour said: “As a first-time TV advertiser, we knew the creative for ClickMechanic needed to work hard to educate the audience, whilst balance brand memorability & cut-through with response tactics. With this in mind, our approach was to cement in viewers’ minds both visually and audibly exactly what ClickMechanic provides; so hopefully the next time you need a mechanic your immediate thought will be to simply ‘ClickMechanic’”
