Fitness equipment specifically designed for the home environment.

Meet the team


Alex Freeman MBA, MAPM – Co-founder
Alex is an experienced startup executive, project manager and operations director. A former Army Officer, he brings an understanding of startups, how to get startups off the ground and bring teams together.

Jayshan Ratnakumar MEng – Co-founder & CTO
Jayshan has a strong technical background in mechanical and electrical machinery. He brings a combination of technical skills and an understanding of the management and leadership of startups.

Ben Harrison BA – Co-founder & CRO
Ben is an experienced project manager and sales professional. He has delivered multi-million pound contracts and worked in an early stage fin-tech startup where he led the development and delivery of a SaaS model.

Thil Lalitharatne PhD, MSc, BSc (Hons) Eng – Head of R&D
Thil is an experienced roboticist and academic with a history of working in R&D. He has a strong background in mechanical and electronics engineering, product design and he brings core technologies and expertise to the development of smart products.

Get in touch

The problem

Current home gym equipment is bulky, heavy and is limited in what it can offer both in terms of versatility and smart connectivity.

The solution

Stance equipment is specifically designed for the home environment. It replaces heavy weight stacks with clever electromagnetic systems, so it fits into the home space. It’s also digitised so users can track and monitor their progress and engage with both online classes and 1-2-1 personal trainer sessions from the comfort of their own homes.

Why did you apply to the Summer Accelerator Programme?

We recognised that the business needed some external experts to validate our thinking and planning, to test our assumptions and to identify where we have confirmation bias. The Summer Accelerator gave us the ideal platform to be able to do that in a safe, but challenging environment. It’s provided us with some much-needed space to ’step back’ from the business and has made it possible for us to work ‘on’ it rather than ‘in’ it.

What are you looking to achieve through the Summer Accelerator?

We have 3 key goals

  1. To be investor-ready by the end of the programme. Our planning, administration and structures will all be in place ready for investment discussions.
  2. To have a clear product roadmap, aligned with the business plan that gives us a credible and compelling plan to launch a consumer-ready product to market quickly.
  3. To have a robust marketing strategy in place that will help us generate demand and drive pre-launch sales.


The Summer accelerator has given us the ideal platform to validate our thinking and planning and test our assumptions.
Alex Freeman

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