Pitch Surgeries

Got an idea but not sure what to do next? Maybe your business is up and running and you need a little help to figure out what comes next? Book a Pitch Surgery and get the guidance you need!
Book your Pitch Surgery

What’s a Pitch Surgery?

A Pitch Surgery is a practical session where you get to test your pitch and get feedback from Enterprise Lab coaches and peers. 

Whether you’re looking to get in front of investors, pitch for prizes in a competition or just convey your idea in a succinct way, get some friendly and constructive feedback from the experts. Up to three ventures will take part in each surgery, with each venture having the chance to pitch and receive questions, observations and feedback.

Who are they for?

Pitch Surgeries are available to all Imperial College students and alumni and their co-founders.

Regardless of whether you’re a complete pitch newbie or an experienced demo day pitch-master these interactive sessions will provide helpful tips, pointers and feedback for everyone. When it comes to pitching there is no magic formula or template that works for everyone – though lots of books and experts will tell you otherwise – what matters most is your commitment to learning the basic notes and iterating until you find the right formula what works for you.

To book a Pitch Surgery you must:

Be an Imperial College student or alum (non-Imperial founders are welcome to attend with you)

Have an idea for a business OR have set-up a business

Have a Pitch Deck and Pitch ready to deliver

How do they work?

Pitch Surgeries are the ultimate safe space where you can voice your thoughts out loud and get sound advice.

Surgery sessions are up to an hour long and involve three separate founders/teams to one E-Lab coach. We’ll ask you to tell us and your peers about yourself and deliver your pitch. You’ll then get feedback from us as well as your fellow entrepreneurs to help you figure out what you’re going to do next.

You’ll also get the opportunity to give feedback and help your peers with their pitches too. You might be surprised at how much you have to offer, and how helpful it is to have to assess another founder’s pitch and then reflect on your own approach.

When do they happen?

We run Pitch Surgeries every week throughout term time and you can book a slot online. Surgery slots tend to go quickly and we try to increase capacity when things get busy.

Click on the link below to view availability and book your first session now!

Meet the Pitch Surgery Team

Ben Mumby-Croft
Ben Mumby-Croft

Director of Imperial Enterprise Lab

Expert enterprise educator, marketer and of course, our Director. Ben’s been heavily involved in enterprise education throughout his career and knows more than a thing or two about helping you get where you want to go.

Lisa Makarova
Lisa Makarova

Pitching Expert-in-Residence

Lisa has successfully raised capital and helped other founders succeed through her venture – ZebraFarm, a startup skills platform. She’s a coach and guest lecturer at Imperial and the Royal College of Art and has helped many founders create a winning pitch by putting story-telling at the heart of their bids.

Victoria Nicholl
Victoria Nicholl

Entrepreneurship Development Manager

Victoria runs IVMS at the Enterprise Lab and co-runs the Network for Coaching and Mentoring Entrepreneurs, so is perfectly placed to help you get the support you need.


How is a Pitch Surgery different to Business Coaching or Experts-in-Residence?

Business Coaching and Experts-in-Residence are more formal one-to-one sessions (one individual or team), whereas we’ll often run Pitch Surgeries with up to 3 teams. They’re a brilliant way to meet other entrepreneurs, share ideas and learn from one another’s experiences. Pitch Surgeries are also more informal, so if networking makes you a little nervous, this is the perfect place to practise.

What about confidentiality and IP?

We operate our Pitch Surgeries in a similar way to the Chatham House Rule. That’s to say that by coming to a session, you agree to openly discuss your ideas together and use what you’ve learned, without compromising the other teams’ confidentiality or revealing any sensitive information.

I can’t see any availability for a while. Is there a waiting list?

Yes. You can add yourself to our waiting list, which also helps us see if there’s a lot of demand and if we need to increase the number of surgeries. We’ll email you as soon as a slot becomes available.

What happens afterwards?

You iterate based on the feedback you have been given and explore other support that the Enterprise Lab has to offer. When ready, book another Pitch Surgery so you can practice your new pitch.

Pitch Surgery slots go quickly so don’t hang around, book now!

Book your first session now, and we’ll advise, inspire and point you in the right direction so you can turn your idea into reality!

Can’t see a slot? Add yourself to the waiting list and we’ll let you know as soon as one becomes available.

Ugur Tanriverdi, founder of Unhindr, at a MTSC event